WBX enter sponsorship debate
Sporting Life - 2007-03-26

Exchange firm WBX.com have stepped into the row surrounding racecourse sponsorship by declaring they would "definitely be interested in talking" to any course that loses major deals.

Since the formation of Turf TV, a rival betting shop picture provider to SIS - whose shareholders include the major bookmakers - six racecourses will not have their meetings shown live in the big high street offices from next month unless they are screened on terrestrial television.

WBX.com are relatively new to the sponsorship arena, but have already established themselves as numerically the fourth largest racecourse sponsors and back the 'Fighting Fifth' Hurdle at Newcastle.

Racing and sponsorship manager Iain Turner said: "Without wanting to get into the politics of the current situation between the bookmakers and the racecourses, I can definitely confirm that WBX would be interested in talking to any racecourse with a premium sponsorship opportunity that suddenly becomes available.

"Horse racing generates enormous amounts of interest among WBX members, and for that reason we want to get behind the sport at every level.

"So if we were presented with the chance to sponsor a major race that we know our members enjoy and look forward to, we would naturally be keen to pursue that opportunity.

"Races like the Eclipse (currently sponsored by Coral) and the Tingle Creek (sponsored by William Hill) are key moments in the Flat and National Hunt racing seasons.

"For a company like WBX that is serious about sponsoring in horse racing, they are exactly the sort of landmark events to which we want to offer our support.

"And unlike other commercial sponsors who might want to change the names of these great races, WBX have made a commitment to racing that we will never change the traditional title of any major race we are sponsoring."


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